About Marcel Digital
Marcel Digital says its founder started it in 2003 after leaving a large media company, and that it has since become a team of digital marketing, software development and Google Analytics specialists working in one office in Chicago. It describes its approach as integrated: SEO, paid media, analytics, user experience and development staff are cross-trained and work on one plan, and its development team works with the SEO team when a site is published. It also describes giving time and services to Chicago charities as part of its culture.
Services are eight. SEO is positioned around being found by the right audience, with page and content work. Paid media runs Google Ads, LinkedIn and Facebook, with pages on Amazon marketing and on advertising inside AI answers. Software development builds custom applications and integrations. Web development specialises in the Umbraco content system, and the agency says it is an Umbraco Platinum Partner. The other services are Google Analytics and data strategy, content marketing and conversion rate optimisation. Industry pages cover associations, financial services, logistics, manufacturing, technology and telecommunications, and there is a page on answer engine optimisation.
Recognition is listed on an awards page, as the agency’s own account: a Silver award for a logistics client’s programme at the 2025 Elevation Awards, UpCity national excellence awards, a listing among Chicago’s best and brightest companies to work for in 2026, and five shortlistings at the 2026 Global Digital Excellence Awards. It says a Google Ads partner badge is awarded to the top 3% of agencies.
Case studies carry figures. A paid media case for a compliance services provider reports a 108% rise in paid search conversions. A checkout test for a B2B ecommerce site, run as an experiment where half the users saw each flow, reports transactions up 38% and conversion rate up 72%, though the page does not say over what time. An SEO case for a software company reports non-branded first-page rankings up 30%, adding 208 keywords, and search-driven leads up 61% on the year before.
No prices, minimum budget or contract terms are published, and a referral partner portal is offered beside the contact form. Ask what a first three months of SEO and paid media costs, who would own the Umbraco code and licences, and what time frame the checkout test results cover.
Online Agency Network compiled this profile from the agency’s own website in October 2026. The agency has not claimed the listing, and it does not carry the Verified badge. An agency that claims its listing can correct it and add budgets, case studies and team details.