Google Analytics is a measurement service for websites and apps. A tag collects events from a site or app, and reports show where users arrive from, what they do and whether they complete a conversion. The vendor says it uses Google’s machine learning for predictions and for surfacing changes in the data.
What agencies use Google Analytics for
The pages read include no page for agencies, so this section keeps to the vendor’s feature list. Its acquisition reports show how users reach a site through paid and organic sources, by user and by session. That answers where a client’s visits come from. Engagement reports show what content drives conversions, and real-time reporting shows activity as it happens.
The vendor lists shareable reports and collaboration, integrations across its advertising and publisher tools, and a search bar that answers questions in natural language.
Google Analytics pricing
Google Analytics is free of charge. The vendor’s page says Analytics gives its tools free of charge, and the standard product has no price list.
Analytics 360 is a separate product for large enterprises, with a Talk to Sales button in place of a price. The vendor lists enhanced data freshness, intraday data within an hour of collection, and unsampled results. It adds service level agreements from data collection to attribution, and for the BigQuery daily export.
What it connects to
The vendor says Analytics connects across Google’s advertising and publisher tools, among them Google Ads and the platforms in its marketing suite. A BigQuery export and its daily export service level agreement are named for Analytics 360.
Limits to know before you buy
The standard product’s limits are not stated on the pages read, including data retention and export. The vendor describes the reports and features common to both products and keeps premium freshness, unsampled results and service levels for Analytics 360, which has no published price.
The vendor publishes a brief on controlling how data is used in Analytics. It also describes privacy-safe modelling, which fills gaps from observed, first-party and consented data.
Plans and prices as published on the vendor’s own pricing page on 3 October 2026; check there before you buy. This is not a paid listing and Online Agency Network is not affiliated with the vendor.
