Digital marketing agency pricing: what 40 agency websites publish
How to read a price on an agency's website: its unit, what it buys, the tax and the term. Then how to get a comparable number…
Agency Insights: Hiring and Working With Agencies
Online Agency Network publishes 11 articles on choosing, pricing and working with an agency, and on running one.
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How to tell a real SEO audit from a tool export
What an SEO audit report should contain, which kind of audit is being quoted and what a free audit really is. It ends with a check…
What is the difference between PPC and online advertising?
Pay-per-click (PPC) names how an ad is paid for, and online advertising names the whole field. This page shows how the main platforms bill, what 40…
What should an SEO retainer include?
A retainer buys a fixed amount of work each month, so the scope is the product. Check a proposal against the four lines it should hold,…
Should I use WordPress or a custom build for my website?
The choice turns on what the site must do, who will edit it and who will keep it running. This page gives a decision table, counts…
How much does a web design agency charge?
What agencies print for a website, what those starting prices cover and what they leave out. You'll finish able to read a quote line by line…
How do PPC agencies charge for managing ads?
Two PPC quotes can be priced in two different ways. See what each fee does when your budget moves, who pays the ad platform, and the…
Why an agency should publish its minimum budget
What a minimum looks like on 40 agency websites, and how to publish your own. Pick the form that fits your work, put it where buyers…
How to read a PPC report from your agency
Four questions to put to a pay-per-click (PPC) report, the record in Google Ads that checks each answer, and what 25 agency websites say about the…
SEO and generative engine optimisation: what changes and what does not
Generative engine optimisation (GEO) is sold as a new service. This piece checks it against what the AI companies publish and what 19 agency pages offer,…
How long does SEO take to show results?
The wait depends on which result you mean: a fix picked up, more visibility or more sales. This page sets Google's own timings beside what 33…