How to tell a real SEO audit from a tool export
What an SEO audit report should contain, which kind of audit is being quoted and what a free audit really is. It ends with a check…
Articles: SEO & SEM
Online Agency Network publishes 3 articles in SEO & SEM.
These articles are for buyers paying an agency for search work, whether SEO or search engine marketing (SEM), the paid ads on search results. They cover questions such as how to read a pay-per-click (PPC) agency’s monthly report and how to tell a real SEO audit from a tool export.
To compare agencies for this work, start with SEO agencies. Paid search sits under PPC Marketing agencies.
SEO & SEM
SEO and generative engine optimisation: what changes and what does not
Generative engine optimisation (GEO) is sold as a new service. This piece checks it against what the AI companies publish and what 19 agency pages offer,…
How to read a PPC report from your agency
Four questions to put to a pay-per-click (PPC) report, the record in Google Ads that checks each answer, and what 25 agency websites say about the…