No listing is scored yet. A listing is scored once its agency claims it and can complete the profile the score measures; until then it shows “Not scored”. All 66 listings are waiting to be claimed.
What the score measures
The OAN Score is a measure of profile completeness and verification. It is not a client rating, a satisfaction score, or a measure of the quality of an agency’s work. We do not currently collect client reviews, and we do not publish rating data we have not gathered.
The five factors
| Factor | Points | What it looks at |
|---|---|---|
| Verification | 30 | Whether the listing has passed review, and how recently it was last re-checked. Decays over 12 months. |
| Profile completeness | 25 | How much of the profile is filled in: description, tagline, contact details, location, services and industries. |
| Evidence of work | 20 | Published case studies, awards and client logos. Capped, so volume alone cannot dominate. |
| Pricing transparency | 15 | Whether both a minimum project budget and a monthly retainer band are published. |
| Track record | 10 | Years trading, from the founding year. Reaches full marks at 10 years. |
Membership does not affect the score
Membership tier is not an input to this calculation. A basic listing and a platinum listing with identical profiles receive an identical score. Paid placement changes where an agency appears in a sponsored slot; it cannot change the number.
How often it updates
The score is recalculated whenever an agency edits its profile, and re-checked nightly so that verification recency decays on schedule. Verification is worth full marks when a listing has been checked within the last 12 months, then declines to a floor of half marks.
What it deliberately excludes
Traffic, outbound clicks, how long an agency has been a member, and how much it pays are all excluded. Every input is a fact a buyer could confirm from the profile itself.