What is the difference between PPC and online advertising?
Pay-per-click (PPC) names how an ad is paid for, and online advertising names the whole field. This page shows how the main platforms bill, what 40…
Articles: Hiring an Agency
Online Agency Network publishes 6 articles in Hiring an Agency.
These posts answer the questions buyers ask before hiring an agency. They cover questions such as what pay-per-click (PPC) and web design agencies charge, what an SEO retainer should include and how long SEO takes to show results.
Each opens with the answer, then gives the detail behind it. For the whole buying process, from the brief to the contract, read the digital marketing guides.
Hiring an Agency
What should an SEO retainer include?
A retainer buys a fixed amount of work each month, so the scope is the product. Check a proposal against the four lines it should hold,…
Should I use WordPress or a custom build for my website?
The choice turns on what the site must do, who will edit it and who will keep it running. This page gives a decision table, counts…
How much does a web design agency charge?
What agencies print for a website, what those starting prices cover and what they leave out. You'll finish able to read a quote line by line…
How do PPC agencies charge for managing ads?
Two PPC quotes can be priced in two different ways. See what each fee does when your budget moves, who pays the ad platform, and the…
How long does SEO take to show results?
The wait depends on which result you mean: a fix picked up, more visibility or more sales. This page sets Google's own timings beside what 33…