No standard price exists for a web design agency’s work, and most agencies print none. Of the 40 agency websites read for this directory in October 2026, 29 sell web design, and six print a starting price for a new website. The six start at SGD 3,000, $3,000, £5,000, £21,000, $35,000, and £189 a month plus VAT for a package. They’re six agencies’ own prices for six different amounts of work, so compare what each includes.
What eight agency sites print
Eight of the 29 print a figure of some kind. Six are for a new website, one is for hosting only and one is for time.
| Printed price | What it is for | What the page says |
|---|---|---|
| From SGD 3,000, SGD 7,900 or SGD 10,000 | A project, in three packages | Up to 10 pages, up to 50, or custom layouts. Copywriting, hosting set-up and a year’s maintenance included |
| From $3,000 | A project | “And upwards”, by size, type of site and functions |
| From £5,000 | A bespoke WordPress project | Where most projects begin. A proposal sets the scope |
| From £21,000 | A full website | Varies with scope. A pricing guide is offered as a download |
| From $35,000 | A custom build | Two paid planning stages come first |
| £189 or £279 a month plus VAT | A package on a 12-month contract | Up to 10 or 15 pages on a ready-made theme |
| From £30 or £45 a month | Hosting and support | The design and build is quoted |
| £950 a day plus VAT | Work on a site you already have | Monthly plans from £950 plus VAT. No new builds |
Currencies are as each site prints them, and the $3,000 is on a Singapore site that names no currency. The other 21 print no figure. One of them has a calculator that asks about pages, copywriting, design level and integrations, then emails a quotation.
Prices for other services are in what digital marketing agencies publish about price.
Why the starting prices sit so far apart
A starting price is the smallest job an agency takes, so the spread above is mostly a spread of scope. Seven of the sites answer the cost question with what moves it. Between them they name the number of pages, the functions and the systems the site connects to. They also name the content, and whether the design is custom or a template.
Settle content first. One agency calls it a huge cost factor whether you supply the words or it writes them. One set of packages includes copywriting in the price. One set of published terms excludes writing unless the estimate lists it.
What sits outside the build price
Planning, changes and the months after launch often sit outside it.
Planning can be charged first. One site prices two stages before it estimates the build: an advisory plan at $2,250 and a strategy roadmap at $7,750 to $12,750.
Changes have a limit. One set of published terms includes two rounds of design revisions, then charges £600 a day before VAT.
After launch, the sites show three patterns. One includes a year’s maintenance. One moves every customer to a £99 a month support plan after the first year. One charges hosting and support monthly from day one, with no tie-in.
When the money is due
The proposal should say when each payment falls due. One agency’s published terms split a project into three payments: 50% when work starts, 40% when the built site is ready to test, and 10% at launch. Ask what you receive at each stage.
Take every figure from the proposal. One site prints its starting price as $35,000 on its rates page and $34,500 on a service page.
Compare quotes on the same brief
Send each agency the same brief, as set out in how to write an agency brief. Then ask each for the same five lines.
- What is included, in pages and layouts
- Who writes the content
- How many rounds of changes
- What the months after launch cost
- Who owns the code and the files
Ownership is covered in the guide to agency contracts, ownership and handover. The platform moves the quote too, which is the subject of WordPress or a custom build.
If one quote is far lower, find the line it leaves out. Start with the web design agencies listed here or the web design agencies in the United Kingdom.