About The Lane Agency
Lane splits its work into three groups: creative, media and digital. The Edinburgh agency, founded in 2008, runs paid media through a media arm it calls Lane Media, and says it has brought media back together with creative and digital. Its news says Lane is now employee-owned.
Creative covers campaign ideas, brand creation and content strategy. The media pages list planning and strategy, media buying, paid search and paid shopping, and paid social from TikTok to LinkedIn. They also list programmatic, out of home, audio, television, retail media, Amazon advertising and Google Ad Grants. Digital covers website design, Shopify and ecommerce builds, conversion rate optimisation, SEO, and analytics.
Its work page is heavy on charities and food and drink brands. They include Myeloma UK, the Scottish SPCA, Scottish Autism, Border biscuits, Taylors Snacks and Fairfax & Favor. Case studies report their own numbers. One reports 88% year-on-year sales growth for Fairfax & Favor on paid social, and another a projected £1.14 million for the Scottish SPCA from a winter campaign.
No price list or minimum budget is published, and the contact page did not load as text. The paid social FAQ says ad costs are charged per click or per thousand impressions and budgets can be scaled at any time. Ask what Lane charges on top of media, how long a contract runs, and how much notice it needs.
Online Agency Network compiled this profile from the agency’s own website in October 2026. The agency has not claimed the listing, and it does not carry the Verified badge. An agency that claims its listing can correct it and add budgets, case studies and team details.