Mailchimp is an email marketing and automation platform. A user builds an audience, designs a campaign from pre-built or custom-coded templates, and schedules it. Automated flows, popup forms, segmentation and reports are on the paid plans, and the vendor adds generative AI features to the Standard and Premium plans at no extra cost.
What agencies use Mailchimp for
The pages read include no page written for agencies, so this section keeps to what the plans say. The Standard plan includes five seats and five audiences, and Premium unlimited of each, so an agency can keep a client’s audience apart from another’s. Role-based access gives two roles on Essentials, four on Standard and five on Premium.
The vendor offers a 15% discount to nonprofits and charities, which it asks them to request through its billing team, and a Pay As You Go plan for infrequent senders.
Mailchimp pricing
Price is set by the number of contacts. The vendor’s pricing page shows its figures for 0 to 500 contacts, in US dollars, and a 50% offer for the first 12 months.
| Plan | Regular price | First 12 months | Main limits |
|---|---|---|---|
| Free | $0 | $0 | Under 250 contacts |
| Essentials | $8.76 a month | $4.38 a month | 3 seats, 3 audiences, 10 times contacts in monthly sends |
| Standard | $13.11 a month | $6.55 a month | 5 seats, 5 audiences, 12 times contacts in monthly sends |
| Premium | $262.24 a month | $131.12 a month | Unlimited seats and audiences, 15 times contacts in sends |
The first-year figure is the vendor’s 50% offer, shown to new customers. Prices rise as the contact count rises, and overages apply when a contact or send limit is exceeded. A one-month free trial of Premium is named on the pricing page, and plans for large contact lists are offered through sales.
What it connects to
The vendor says 300 or more integrations are included in every paid plan. Its integrations pages describe connections to Canva for design, Zapier for linking other software, and Calendly for scheduling.
Limits to know before you buy
When a contact or email send limit is exceeded, sending is paused. The pricing page states the Free plan’s contact limit two ways, under 250 in one place and fewer than 500 in another. Check the current figure before relying on it.
Essentials has no branded templates, custom reports or dynamic content, which start on Standard, and generative AI features are not included on Essentials. Premium adds phone and priority support, four onboarding sessions and migration services through sales. A dedicated onboarding specialist is included only with Premium.
Plans and prices as published on the vendor’s own pricing page on 3 October 2026; check there before you buy. This is not a paid listing and Online Agency Network is not affiliated with the vendor.
