Semrush is an SEO and marketing platform that has widened from keyword and competitor research into AI search visibility, content, local, social and advertising tools. Its main pricing page covers SEO and AI search, with separate pages for the other product groups. The vendor sells it as one platform for tracking brand visibility in search results and in AI answers.
What agencies use Semrush for
The vendor has a page for agencies and describes five jobs. The first is pitching: competitor analysis, keyword gaps and a profile of any domain, to show a prospect what it is missing. The others are running keyword research, content and rank tracking for several clients in one workspace, and building white-label reports from live ranking data. It also lists auditing client backlinks and running digital PR outreach.
Reporting is sold as add-ons. The Base Report draws on 20 or more Semrush tools with Google Analytics and Search Console. The Pro Report adds white-labelling, delivery at a set time and AI-written summaries.
Semrush pricing
Plans are priced by the number of websites and keywords, and extra users are an add-on. The vendor’s pricing page shows both a monthly and an annual basis, in US dollars.
| Plan | Billed monthly | Billed annually | Websites | Keywords |
|---|---|---|---|---|
| Free | $0 | $0 | 1 demo project | 10 reports a day |
| SEO | $139 a month | $117.33 a month | 5 | 500 |
| Starter | $199 a month | $165.17 a month | 5 | 500 |
| Pro+ | $299 a month | $248.17 a month | 15 | 1,500 |
| Advanced | $549 a month | $455.67 a month | 40 | 5,000 |
Enterprise is priced on request. The vendor says a plan can be cancelled, downgraded or upgraded at any time unless custom terms were signed. Additional users start at $45 a month. The vendor offers a seven-day free trial and says the Free plan needs no credit card.
What it connects to
The vendor’s integrations page lists WordPress plugins, content writing tools, content management systems, website builders and reporting tools, and Google Analytics and Search Console feed its reports. API data integration is on Advanced and above, and MCP access starts on Starter. A Semrush MCP server and an API are described on their own pages.
Limits to know before you buy
The SEO and Starter plans share the same website and keyword allowances, so the difference between them is features, among them MCP access, which only the Starter list shows. Historical SEO data, content optimisation and keyword cannibalisation checks start on Pro+, and share of voice and API access on Advanced.
A Lead Generation add-on gives an agency a branded profile on the vendor’s own agency partners platform and a Semrush badge for its marketing channels.
Plans and prices as published on the vendor’s own pricing page on 3 October 2026; check there before you buy. This is not a paid listing and Online Agency Network is not affiliated with the vendor.
