Hootsuite is a social media management platform that the vendor calls Hootsuite Social OS. Its parts are Perch for planning and publishing, Nest for messages and customer care, Wisdom, its AI assistant, and Lumen, social listening powered by Talkwalker. Teams schedule posts, answer messages from one inbox, monitor their brand and report on results.
What agencies use Hootsuite for
Hootsuite has a page for agencies, and says it serves marketing agencies, PR firms and consulting firms. Its jobs for an agency are tracking campaign performance and competitor activity, and monitoring a client’s brand across social, news, blogs and forums. It also lists white-label reports with scheduling, approval workflows with approval from clients, and AI for captions and images.
It says Adobe Express and Canva templates can be customised to keep a client on brand. It also says all of a client’s social channels sit in one dashboard with an automated inbox.
Hootsuite pricing
Plans are priced per user, per month, billed annually, in US dollars. The pricing page shows no monthly-billing figure.
| Plan | Price | Billing | Main limits |
|---|---|---|---|
| Standard | $99 per user a month | Billed annually | Up to 10 social accounts, unlimited scheduled posts |
| Professional | $199 per user a month | Billed annually | Unlimited accounts, inbox automation, custom reports |
| Advanced | $399 per user a month | Billed annually | Approvals, message routing, team performance |
| Enterprise | On request | Custom | Single sign-on, advanced analytics and listening |
Each paid plan has a 14-day free trial with no credit card. Trial accounts have daily posting limits of 10 to 20 posts per organisation, and bulk scheduling is not available during the trial. Standard allows as many user seats as needed.
What it connects to
The vendor’s pages name Canva and Adobe Express templates inside the editor, and Wisdom comes with MCP connectors. Its pages also describe connecting to social networks to publish and manage content. The integrations directory was not read for this listing.
Limits to know before you buy
Standard covers up to ten social accounts. Approval workflows, message routing and team performance measurement are on Advanced, and custom performance reports and unlimited accounts on Professional. Single sign-on and advanced listening are Enterprise.
Prices exclude taxes and are shown for annual billing. Add-ons such as employee advocacy and advanced social-attribution analytics are sold separately.
Plans and prices as published on the vendor’s own pricing page on 3 October 2026; check there before you buy. This is not a paid listing and Online Agency Network is not affiliated with the vendor.
