Later is a social media management tool for planning, scheduling and publishing posts from one visual calendar. Its plans start with a 14-day free trial, and the company also runs influencer marketing services under the same name.
What Later is
Later is a social media scheduler that publishes to Instagram, Facebook, TikTok, Threads, Pinterest and LinkedIn, and lists YouTube and Snapchat among supported platforms. Its pricing page describes a visual planner where media or text-only posts are dragged onto a calendar, with saved captions, drafts and a mobile app for iOS and Android.
The name covers more than the scheduler. Its about page says the company began as Splashscore in 2014, became Mavrck in 2015, acquired Later in 2022 and adopted the Later name for the combined business in 2024. It lists 2025 as the year it acquired Mavely, an affiliate marketing business. Its site now presents influencer marketing programmes, creator software and social media management as separate offers.
This listing covers the social media management product. If you are buying influencer campaign services, you are evaluating a different offer with different terms.
What agencies use Later for
The vendor does not publish a page of agency uses on the pages reviewed. The uses below come from its documented features.
- Content calendars for several accounts. Each plan counts "social sets", where one set holds one profile per supported platform. Growth includes 2 sets and Scale includes 6.
- Client approvals. Growth and Scale list internal and external collaboration and approvals, plus custom roles and permissions.
- Reporting. Analytics history runs to 3 months on Starter, 1 year on Growth and 2 years on Scale. Scale adds custom analytics, competitive benchmarking and Meta Ads analytics.
- Community management. A social inbox is listed from Growth upwards.
- Link in Bio. Every plan includes a Link in Bio page for sending social traffic to links.
Pricing
Later publishes three paid plans, each with a 14-day free trial. The prices below are USD per month billed yearly, which the vendor says gives 3 months free, or 25% off. Taxes are extra. Check Later's pricing page for monthly billing prices, which were not visible in the pages reviewed.
| Plan | Price (billed yearly) | Social sets | Users | Posts | AI credits a month |
|---|---|---|---|---|---|
| Starter | $18.75 | 1 (8 profiles) | 1 | 30 per profile | 5 |
| Growth | $37.50 | 2 (16 profiles) | 2 | 180 per profile | 50 |
| Scale | $82.50 | 6 (48 profiles) | 4 | Unlimited | 100 |
Growth and Scale allow extra social sets at $11.25 a month each, extra users at $3.75 each and extra AI credits at $3.75 for 100 a month. Starter allows none of these add-ons.
Limits to know before you buy
Later's plans are priced around sets and users, so the cost rises with every client. Agencies with many brands should count sets before comparing headline prices.
Starter has no collaboration or approvals, no inbox and caps scheduled posts at 30 per profile, per month. It suits a single account, not client work.
AI credits are small on the lower plans. One credit generates 3 ideas or 1 caption, so Starter's 5 credits cover 5 captions a month.
The pages reviewed show no agency plan, white-labelling or client billing. Ask the vendor if you need them.
Plans and prices as published on the vendor's own pricing page on 4 November 2026; check there before you buy. This is not a paid listing and Online Agency Network is not affiliated with the vendor.
